Brady perched on the edge of the I-26 onramp.

Brady perched on the edge of the I-26 onramp.

 

Shot of billboard taken from onramp ledge.

Shot of billboard taken from onramp ledge.

 

Here at Hook, we take a lot of pride in the work we do. Recently we wrapped up an exciting billboard campaign for the Rehava Real Estate Store. We wanted to capture each of the three stages of the “Mystery Dollar Bill” boards that we posted. The board closest to our office happened to be along the onramp to I-26. The only way to get a clean shot of the board was to get on the ramp itself. Too much traffic made this impossible in a car, so Brady scaled a wall and climbed onto the ledge  of the onramp (on a very, very cold day in Charleston) to snap the shots. Mission accomplished without any injuries or arrests.