Elauwit, a provider of bulk TV, Internet and phone services recently asked us to come up with a fun idea to get them some attention during an industry conference in Las Vegas.¬†We wanted to come up with something big to play off the idea of “bulk,” but we knew nobody would lug home oversized giveaways. Then it hit us, bodybuilders. They’re big, attention getting and unlike a giant coffee mug, muscle men could actually interact with people at the conference. They were a huge hit for Elauwit.