US Preventative Medicine – Print Campaign
Situation: We used the names of diseases to create a series of deadly creatures. The client was hesitant to run them, but then an opportunity to run in a musician-focused magazine appeared. We sent the ad to the publication and they refused to run it, claiming it was “inappropriate” for their readers. It was the first time a publication refused to run an ad we created. The ads ended up floating around the web and were picked up by a few health care related blogs that raved about how refreshing it was to see creative ads for their industry.
Solution: When a publication refuses to run and ad, you know you’ve struck a nerve with somebody. Get those ads on the Internet and the public will spread the word for you.