Rehava – Outdoor Campaign
How do you get people to leave their current real estate agent to work with the Rehava real estate store? Ask them to break up with their agent and collect a nice rebate from Rehava. The campaign stirred up a ton of controversy in the real estate market and a cease and desist order was given to the client. The PR that followed helped spread the word about the benefits of using Rehava to buy a home. The billboards directed consumers to a website that explained the benefits of breaking up with your agent to work with Rehava.