Brady works on layouts with the same careful attention to detail as do people who create authentic miniature Civil War soldiers.

Often hidden behind his super-sized monitor, Brady sees every project as a chance to make a big statement for client. Along with excellent design skills, Brady is also a smart strategist who finds the tiny cracks that lead straight to a consumer’s sweet spot.

Pre-Hook, the University of Kansas grad ran Double-Yuji, a shop that merged the worlds of creative, branding and music. Brady also worked for Rawle Murdy Associates where he handled creative for Piggly Wiggly, Orient Express, CARTA and South Carolina Aquarium.

After dark, Brady spends time as the front-man for The Dubplates, a dancehall reggae band and as the proud father of his kids Sousa and Judd.

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